This exhibition explores the Apple iPhone — INSIDE OUT to see what light it can shed on the world we live in.
This approach is inspired by the design and educational practices of Taku Satoh, a Japanese graphic designer who, along with Issey Miyake, Naoto Fukasawa and Noriko Kawakami, is a director of 21_21 Design Sight in Tokyo. In 2016 he directed the exhibition “Design Anatomy, a method for seeing the world through familiar objects” in which he picks products familiar in the daily lives of the Japanese, dissects them from a design point of view, and interprets and displays the results.
Image: Roman Goik – Design Anatomy, 21_21 Design Sight, Tokyo
Our exhibition seeks to similarly “see the world through a familiar object” – the Apple iPhone .
June 29, 2022 marked the 15th anniversary of the release of the first iPhone by Apple. “Today, Apple is going to reinvent the phone,” Jobs said at the time of its release. It didn’t just reinvent the phone – it reinvented the way we interact with the world. It led the way for our smartphone technologies, created new economies, transformed the way we communicate and interact. In short, it has profoundly shaped our present world and therefore, is a site and an object worthy of investigation.
Image: Roman Goik – Design Anatomy, 21_21 Design Sight, Tokyo
1st year students in the Design (Visual Communications) program at Western Sydney University were asked to collectively build a complex “story” about our designed world through an interrogation of one object. During the journey of creating the exhibition, they came to realise that design can be a way of seeing things differently.
We asked our students to take on a single aspect of the Apple iPhone as a site for their research, investigations and information design outcomes. Together, their individual ‘stories’ paint a much larger picture about the world we live in. Please enjoy the exhibition.
Roman Goik
Unit and exhibition coordinator
On some occasions, though, technology comes packaged with some especially big promises. Promises that it will save lives, revolutionise cities, aid democracy and empower people to achieve nothing short of greatness. Yet being aware that there are countless instances of all these things having occurred at some time in some part of the world leaves no guarantee that the same technology will produce equivalent effects on us. We may still, after all that, elect to look at pictures of cats.
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So there is a fascinating tension between knowing that technology really has changed our lives and wondering whether we’re making the most of it. Maybe we’re just making fools out of ourselves through it. That is the greatest contemporary paranoia.
