The Western Sydney University Office of Marketing and Communication leads activity to develop the image, branding, positioning and marketing of the University. In 2016, a new Media, Social Media and Public Commentary Policy for staff was released. The Rabbit Hole was briefed to create a visual interpretation of the existing Guidelines and develop an engaging, student relevant version in digital form. Outcome: visual narrative, eBook, social media collateral, on campus digital screen content.
The Western Sydney University Office of Marketing and Communication leads activity to develop the image, branding, positioning and marketing of the University. In 2016, a new Media, Social Media and Public Commentary Policy for staff was released. The Rabbit Hole was briefed to create a visual interpretation of the existing Guidelines and develop an engaging, student relevant version in digital form. Outcome: visual narrative, eBook, social media collateral, on campus digital screen content.