Established in 1981 at the former home of sculptor Gerald Lewers and painter Margo Lewers on the western bank of the Nepean River, each year tens of thousands of visitors delight in the Gallery’s dynamic exhibitions, events, education programs, splendid gardens and café. The Rabbit Hole was briefed to explore a complete rebranding, develop a range of design prototypes, and image gallery. While this began as a speculative brief, many of the final outcomes were implemented. Outcomes: visual identity, business stationery, print collateral, photographic image gallery, prototypes for way-finding, merchandise and website.