Lifeline Macarthur is a leading charity that has been saving lives since 1978 and is part of the National Lifeline network. The Annual Gala Dinner is an important fundraising driver, and the Rabbit Hole was briefed to develop a vibrant, engaging visual identity and promotional collateral under the theme “Shine Bright like a Diamond”. Outcomes: visual identity, digital/print collateral, print ads, social media assets.