Every year the School supports an end-of-year exhibition/event to showcase our graduating design students. The Rabbit Hole was briefed to develop branding, visual identity, communication design, promotion, website, and also manage the event. Importantly, the branding needed to have a professional edge, represent its particular student body, and stand out from past grad shows as its own unique event. Outcomes: visual identity, digital/print collateral, copywriting, social media campaign, video production, portrait/product photography, website design/development, event styling, event management.