INSIDE OUT

Exploring the Apple iPhone to see what
light it can shed on the world we live in.

1st year – Design (Visual Communication)

Genesis of the exhibition

This exhibition explores the Apple iPhone — INSIDE OUT to see what light it can shed on the world we live in.

This approach is inspired by the design and educational practices of Taku Satoh, a Japanese graphic designer who, along with Issey Miyake, Naoto Fukasawa and Noriko Kawakami, is a director of 21_21 Design Sight in Tokyo. In 2016 he directed the exhibition “Design Anatomy, a method for seeing the world through familiar objects” in which he picks products familiar in the daily lives of the Japanese, dissects them from a design point of view, and interprets and displays the results.


Image: Roman Goik – Design Anatomy, 21_21 Design Sight, Tokyo

Our exhibition seeks to similarly “see the world through a familiar object” – the Apple iPhone .

June 29, 2007 marked the 10th anniversary of the release of the first iPhone by Apple. “Today, Apple is going to reinvent the phone,” Jobs said at the time of its release. It didn’t just reinvent the phone – it reinvented the way we interact with the world. It led the way for our smartphone technologies, created new economies, transformed the way we communicate and interact. In short, it has profoundly shaped our present world and therefore, is a site and an object worthy of investigation.


Image: Roman Goik – Design Anatomy, 21_21 Design Sight, Tokyo

1st year students in the Design (Visual Communications) program at Western Sydney University were asked to collectively build a complex “story” about our designed world through an interrogation of one object. During the journey of creating the exhibition, they came to realise that design can be a way of seeing things differently.

We asked our students to take on a single aspect of the Apple iPhone as a site for their research, investigations and information design outcomes. Together, their individual ‘stories’ paint a much larger picture about the world we live in. Please enjoy the exhibition.

Roman Goik
Unit and exhibition coordinator

"An iPod, a phone, an internet mobile communicator… An iPod, a phone, an internet mobile communicator… An iPod, a phone, an internet mobile communicator… Do you get it? These are not three separated devices. This is one device, and we are calling it iPhone."

Steve Jobs, 2007

01

PROMISE & POSSIBILITY

On some occasions, though, technology comes packaged with some especially big promises. Promises that it will save lives, revolutionise cities, aid democracy and empower people to achieve nothing short of greatness. Yet being aware that there are countless instances of all these things having occurred at some time in some part of the world leaves no guarantee that the same technology will produce equivalent effects on us. We may still, after all that, elect to look at pictures of cats.

Chris Baraniuk, The Promise of Technology, 2013

The Data Defender
Arianne Sabarre & Junki Yoshimura

Be in control of your own personal data

PDF

AR-tificial Perception
Yulin Khoo

The camera lens is the entrance into your desired world

PDF

Lights, Camera, Action!
Jessie Samya & Melissa Zalloua

Photographers are using iPhone to capture stunning images, here’s why

PDF

Storing the Universe
Thalan-Harry Cowlishaw

The library inside your pocket and whether you actually need it

PDF

Satellite Phones – The New Cell Phone
Sasha Browne

Understanding the use of satellite phones

PDF

Taken at Face Value
Sakura Hewa Dewundarage

How Apple’s integration of biometrics revolutionised phone authentication

PDF

Through the Lens
Patra Hayavuchanurak

Quality memories through quality cameras

PDF

Sink or Swim
Jose Teal- Meson & Sonia Joudo

Apple claims the iPhones are now water-resistant

PDF

Haptic-To-Future
Alice Sou

Apple Haptic Technology and Taptic Engine

PDF

Mobile Royal Rumble
Kieran Tala

Is the iPhone still the best choice?

PDF

Everybody Say Cheese!
Hamish White

The iPhones camera - better photos from a smaller camera

PDF

The Art of Unboxing
Jordan Gonzalez

When does the consumer experience start; with the product or the packaging?

PDF

Apple in 2030
Maximus Hilmi

Driverless cars, Augmented realities, what else does Apple have planned?

PDF

Hey, Siri!
Amneh Amoun Kassem

Everything you should know about your virtual assistant

PDF

Is Your Wallet Yours?
Diana Zola & Param Kinot

The clarity you didn't know you needed

PDF

Our Journey in Cyberspace
Carly Koziol

What is the true reality?

PDF

Face Dissection
Julia O'Neile

What is Face ID? How does it work? What does it do for society?

PDF

ConnecTooth
Anna Pham

Introducing the short range wireless technology

PDF

Revolution of iPhone
Kim Tran

The inside world of iPhones

PDF

iFind…
Wendy Tran

Find My is an app that allows you to locate your iPhone

PDF

The most amazing iPhone yet
Nisa Sipal

Does Apple will continue to release iPhone every year?

PDF

Carbon Neutral
Abbey-Jane Camilleri

What Makes An iPhone?

PDF

The Reality of AR
Auvishek Rahman

Augmented Reality or Fragmented Fiction?

PDF

Apple iWaste
Chante Myburgh

How is e-waste effecting us and what is Apple doing to minimise risks?

PDF

Apple and Privacy
Gabriel Buckland-Willis

Does Apple value your privacy, and what measures do they take to secure your data?

PDF

A Snapshot in Time
Monique Yousef and Lan An Vu

Take a trip through the lens of your iPhone camera and explore its evolution!

PDF

Point and Shoot
Nicholas Urludag

An insight to how the iPhone camera has captured our best moments over the years

PDF

Major Updates, Big Features
Melisa Lovic

Apple reimagining the possibility of its iOS through evolution

PDF

Next Big Leaf
Raghad Salem

What are Apple’s plans for their environmental future?

PDF

Eyes of iPhone
Xuewen Qiao & Xuewu Qiao

The camera is our third eye with superpowers

PDF

Apple ID and safety technology
Jessica Quinton

Safety features used with iPhones and technology development in forming ID

PDF

The Most Amazing iPhone Yet
Nisa Sipal

Does Apple will continue to release iPhone every year?

PDF

iPhones & photojournalism
Jessica Sleiman

Journalists have the opportunity to capture a story with what they carry in their pocket

PDF

The best function
Liuyi Song

Do you know what is the strongest and best function of the iPhone?

PDF

iPhone – The future of innovation
Fabiano Taccone

History and what's next with the iPhone

PDF

The Apple Ecosystem
Pascal de Pree

A Garden of Eden or a Walled off Tech Paradise?

PDF

Touch ID vs Face ID
Bianca Hogan

Is this the best security?

PDF

Light-on-dark colour scheme
Isabella Goodman and Princess Lacay

Is dark mode really better for your eyes?

PDF

Reality Check
Joanna Chun and Konelio Ulberg

AR, bringing a figment of one’s imagination to life

PDF

Apple’s Predictive Text
Kauthar Alhaddad

How does Apple's predictive text work? Has it benefited its users overtime?

PDF

Voice of Accessibility
Khushi Mali

Apple continues to lead way with its hearing accessibility in ways never done before

PDF

Lightning Fast Charging
Asif Hasan

Busy lives mean you don't have to wait for your phone to charge

PDF

EyePhone
Felicia Savvopoulos

Forever changing the landscape of accessible technology through Voiceover

PDF

The Apple Empire
Claire Xu

Why is iOS so good?

PDF

The iPhone Facelift
Keely Ann Segavcic

Why do we keep buying iPhones?

PDF

Will Apple make foldable phones mainstream?
Adam Parsons

PDF

Smooth Operator
Ayesha Charakla

The evolution of iOS

PDF

Get in Touch!
Nineveh Eshow

Say goodbye to 3D touch and welcome back haptic touch.

PDF

Haptic Magic
Susan Alzaim

The magic behind iPhone vibrations.

PDF

Open Sesame!
Sarah Koeun O

Uncovering the hidden system behind Apple’s predictive text

PDF

Hey Siri?
Elaine Lee & Madeleine Jackson

Are you really using the voice system Siri, whilst understanding how it truly works?

PDF

Check My Location
Lara Bazelmans

Communication is no longer a requirement to stay connected

PDF

Three Point Shooter
Wil Calabio

Will the iPhone’s newest camera system get you the shots you need?

PDF

Behind the Retina
Giulia Dolfo

How do software updates and app features assist with eye strain?

PDF

Apple vs Samsung
Cathy Pham

Which is better? A comparison for indecisive people

PDF

Captured by the Lens
Brenda Karam and Tijana Kovacic

Over the decade how has Apple improved photo quality

PDF

The Big Picture
Abdul Rahman and Mitchell Regan

A picture’s worth a thousand words, a camera is a never-ending story.

PDF

The Art of Marketing
Tiah Greco

How Apple successfully use marketing strategies to stand out against competitors

PDF

Face to face: Memoji
Willis Newman

Express yourself through cartoon, with Animoji

PDF

Your Health Matters
Justine Argosino

An app that you can track and store your important health information

PDF

H2notOkay
Amanda Caliao and Kethi Neloe

What truly is iPhone's relationship with water and other common liquids?

PDF

Sensory Satisfaction
Lamar Lockhart-Smith and Anthony Dowd

How Apple’s Unique Packaging Satisfies Customers Even After Purchase

PDF

Say Cheese!
Alexia Francescucci and Renee Singh

The evolution of the iPhone camera

PDF

Reality Bytes
Reeselle Dela Cruz & Bernice Malong

It's real life, only better

PDF

Have You Heard About iPhones?
Natasha Leydon

Listening to the new wave of technology, how time has changed our way of hearing

PDF

A Touch of Reality
Angela Pham

A look into Apple’s 3D technology and how hands on its user interface is

PDF

Saving Face!
Natasha Ngalande & Jonnie Kean

How your face became your greatest key

PDF

Flat but not shallow
Tuan Nghia Le

Once the reality is familiar...

PDF

iPhone… Fold?
Elicia Prasad & Rohen Snowball

Apple’s falling behind on the biggest trend for smartphone technology!

PDF

Lights, Camera, iPhone!
Jeydan Usta

The impact of the iPhone on filmmaking

PDF

iPhones vs COVID-19
Devika Naik

Can iPhones be the solution to coronavirus?

PDF

iConnect: You Connect
Christine Lozano

“I am a part of all that I have met.” – Lord Tennyson

PDF

A Filmers friend
Harry Williams & Dominic Piscioneri

The iPhone 11 pro, professional quality in the everyday hand.

PDF

The 3 Eyed Beast
Chelsea Wu

"The better to see you with, my dear."

PDF

Can’t Touch It
Sarlyna Sisouphanthong

How safe is your fingerprint? Category: Promise & Possibility

PDF

Find My Headphone Jack
Niti Patel & Louisa Le

The Risk Apple took to innovate from the well-known 3.5mm Headphone Jack.

PDF

Apple Arcade
Darren Eng

Getting the high score became so much more accessible

PDF

Welcome to the iLife
Catherine Boffa

Your entire world inside a single screen

PDF

It’s fine! It’s “waterproof”
Pray Attapattu and Isabella Valenti

Is it really? Did you read the fine print? The truth behind the water resistant feature.

PDF

Duck Predictive Text
Elise King and Misra Imran Khan

What is predictive text? How does it work? Is Apple collecting all your messages?

PDF

The Camera Revolution
Somaya Breis

Just point it, shoot, and let the triple-system camera do all the tricky stuff.

PDF

I Can’t See
Marina Cheah

How the visually impaired navigate the era of buttonless smartphones.

PDF

Expanding Innovation
Dayton Chen

The iPhone was more innovative than it was initially established

PDF

Picture This!
Chantelle Latu and Grace Potter

Is the iPhone 11 Pro really worth the hype?

PDF

Green Apple
Keith Lougheed

What Apple has been doing to combat climate change

PDF

Possibilities of Apps
Kudakwashe B Matsveru

Applications helps the world to connect from long distances.

PDF

A future in motion
Pocholo Bajar

How the iPhone functions with as many buttons as it doesn't have.

PDF

Capture the Moment
Jasmin Elsaket

Behind the iPhone camera- How has the iPhone changed the way you photograph?

PDF

Surviving Obsolete
Vy Thao Le Nguyen

“What does it take to be the last one standing?”

PDF

A password you will never forget
Fatima Butt

What is the apple id and how does it work?

PDF

Connect
Natasha Kelly Bhullar

Multiplex interrelatedness, an endless possibility with Apple

PDF

Through the Camera Lens
Trish Nguyen

What we take is what we see

PDF

Outer shell, Outer this world!
Marco Chan and William Oo

What does the future hold for iPhones' Outer shell?

PDF

How do iLook?
Jeremiah Mesa & Zofia Mendoza

Apple’s iOS more intuitive than Android?

PDF

Bigger the Better
Phuoc Nguyen

Does having a big phone really make a difference? Or is it just a waste of money?

PDF

Free from Tangles
Zayn Faitrouni

An insight on Apple’s cable history and the future it leads to.

PDF

Hello Darkness, My Old Friend
Abigail Chin

Is iPhone’s dark mode better for your health?

PDF

Sounds Familiar.
Sammy Lee

The process of marimba: iPhones default ringtone

PDF

iPhone over pens
Courtney Wright

With technology growing to help us, are we backtracking in our everyday skills?

PDF

The first impression
Zhiqiang and Xiyin

What's behind the magical box? Is it a beauty with no cost?

PDF

Recognise me?
Elysia Noeng

Components, uses and security. How innovative is the Touch ID?

PDF

“Smile for the iPhone…”
Lucie Coventon

...because it’s practically a camera

PDF

Pay with your face
Jasmin Rae

What Apple's facial recognition and learning machines really have in common

PDF

The Experience.
Taylah Greentree

The psychology behind selling iPhones

PDF

Conversing with Siri
Natasha Chan

Siri - how exactly does it understand and get the information it needs?

PDF

Human-first Design (UX)
Kobe So

Does the design match what you want/ need from an iPhone?

PDF

Trip through history
Samuel Evandry and Ali Rabeay

Twelve years of iPhone evolution and the humble beginnings.

PDF

Siri Saving Lives
Ashleigh Paine

Single piece of technology save your life faster than human.

PDF

iTunes or AllTune
Gabi Makdsi

Music app or music app or the ultimate multi-media app

PDF

The Apple of my iEye
Conrad Dela Cruz

The Evolving Design behind the Apple logo

PDF

Resistance or Receptive?
Sahib Rainu and Martin Pham

Water-resistance does not mean waterproof. Uncover the truth behind “waterproof”.

PDF

Eye-Phone
Mark Carlos

When you recognize an old friend

PDF

Think Different
Akshay Sree Kumar

More than just a brand, its a lifestyle

PDF

“Hey Siri…”
Sarah Peña

Apple’s Built-in Assistant. Is she everything she’s meant to be?

PDF

PeekaBoo! iSeeYou!
Chloe Bowen and Wendy Xayalith

Is Face ID truly safe to use?

PDF

iPhone 11 Pro
Kortu Kawala

The Next Generation

PDF

The Best Display
Hoang Anh Tran

LCD vs OLED. Which one would you choose?

PDF

Wafer Thin
Chantelle Micallef

Beneath the iPhone screen & how the touch system works

PDF

Think Different?
Rachel Cooper

Is the new iPhone XS really improved or is it just another marketing ploy?

PDF

Your Game, Your Way
Daniel Krivacic

The iPhones multi-touch technology has introduced a whole new way to play

PDF

iPhones Turning Green
Rames Abu Ganaba

Green iPhones changing the world

PDF

Fancy This?
Kiara Japan & Grace Kang

Apple knows what you want... And now it's in the palm of your hands

PDF

Sound On!
Meg Flavell

No recording studio? No worries! Plug your instrument into your iPhone, away you go!

PDF

Today’s Music
Nour Abuhussein and Jem Hyder

How Apple’s streaming service leads the future of music.

PDF

Wired Up
Gacoba Salloum

Apple's vision for a portless future

PDF

The Home Wrecker
Chantelle Arancon

With the removal of the home button, the iPhone has been given more room to grow.

PDF

Hey Siri
Kim Nguyen

What’s the weather like today?

PDF

Music Innovation
Fuiripe Otsuka

Two applications that enrich your music life and iOS life

PDF

Perfect Snapshot
Monique Richter

Can apple live up to its new camera expectations?

PDF

Hooked on the Look
Juliet Foster & Nicole O’Sullivan

How business and marketing strategies have shape the way society views the iPhone

PDF

OMG! The Best CABLE Ever!
Kraiwit Chaiawut

Why use cable to charge phone when you can charge it with AirPower

PDF

Life In Your Hands
Janaya Rosse Hacinas

The way your most unique trait can protect your life at your fingertips

PDF

AirPods: No Big Deal
Kayla Robertson

The technology behind the best wireless headphones to date.

PDF

Look Who’s Talking
Brenden Schmitz & Farisa Adi

The way both you and Siri speak might be more similar than you realise

PDF

AR You Ready?
Anna-Marie Kwakye & Anastasia Kotevska

You are about to encompass a whole new world of technology

PDF

Drop It Like It’s Hot
Kate Edgecombe & Sunshine Sealtiel

Do you know how to instantly share files with other Apple users?

PDF

I See You…
Kaitlyn Miles & Jennifer Vo

Are we really alone? Do you feel safe knowing that you’re being watched?

PDF

Iconic Evolution
Rachana Udaya Kumar

From stale... to smart

PDF

Into The Night Shift
Benjamin Pope

Everything that you wanted to know about Apple's Night Shift

PDF

It’s An Emergency!
Sydney White Tear & Emma Wood

If nobody knows about a feature, doest it really exist?

PDF

Double Is Everything
Dilber Yusuf

Smartphone dual camera is taking the world by storm.

PDF

A Digital Reality
Arielle Pineda & Daniel Gilyana

Are you using your iPhone to its full potential?

PDF

Your Trash, My Treasure
Ethan White

Unboxing the philosophy behind why people keep their iPhone packaging.

PDF

Siri
Joshua Ntanu & Daniel Phan

"We Have to Talk"

PDF

Design & Technology
Peter Chau & Hrim Thakore

Different Perspectives of the iPhone - Techies VS Normies

PDF

Generation X
Thomas Baldwin

How have Apple improved and innovated on each new generation of the iPhone?

PDF

Face Your Fears
Kirsten Guion & Chantel Huang

Is Face ID as secure as it is made out to be?

PDF

Thin Is Perfect
Huahong Lin & Zhen Wang

Thin Is Perfect

PDF

Apple Skins
Lloyd Kelly

Dissecting the popularity of Apple iPhone models and colours.

PDF

Size Matters
Natalie Bruezze and James Daries

Apple expands their aesthetics to become the most diverse brand.

PDF

“Hey, Siri!”
Mei Wu & Marie Sadek

The rise of Apple's "beautiful victory" and sociopathic comedian, Siri.

PDF

Tap Tap Evolution
Alecia Herning

Is the phone stylus dead and is it because of Steve Jobs?

PDF

Power Up!
Chloe Alwan & Wendy Kral

The evolution of the iPhone connector cables: Where to next?

PDF

Special Edition
Katelyn Doyle

The innovative improvements and variations of the iPhone

PDF

Evolving Mug Shots
Ella Murtagh

iPhone cameras keep upgrading each year, but what exactly are they improving?

PDF

IPhone 6 ‘bendgate’
Pavitar Singh

Can wearing nice pants remould the shape of your brand new iPhone 6 plus?

PDF

Quick! It’s an EMERGENCY!
Deanna Szczygiel

The iPhone emergency call feature - do you know of the lifesaving Medical ID feature?

PDF

Hey Siri…
Hannah McCall & Cindy Pantoja

When did a digital voice become so important in everyday life?

PDF

10 Reasons To Own An iPhone
Pamela Vengust

A symbol of the technological advancements of this generation.

PDF

Picture Perfect
Seth McMurray

The real story behind the Apple iPhone Retina Display.

PDF

Giant Shoulder Standing
Harry Jackson

How Apple shapes and drives innovation in the 21st Century

PDF

At Your Fingertips
Raya Pietsch

The big question: Is your fingerprint safer than your credit card pin?

PDF

Glow like dat
Dalal Gourani & Somansh Kumar

View your screen with ease: the optimisation of display brightness.

PDF

The Wishing Apple
Behrad Rezaei

Reality bites - charting the evolution of the Apple logo

PDF

Shattering the Myth
Brodie Gilmour

Corning’s Gorilla Glass is not all it’s cracked up to be

PDF

Home, Sweet Home
Carissa Saul & Teah Solomona

Is Apple's decision to remove the home button from the new iPhone a good move?

PDF

Adam & Steve
James Yan and Chris Trinh

Are you inside or outside Apple's walled garden?

PDF

Power to the People
Merve Aydogan

No more tangled cables. Is the new AirPower... all that it's cracked up to be?

PDF

iDea after iDea
Gabriella Siderides & Erika Arabit

Will Face ID be the preferred replacement for Touch ID on the iPhone?

PDF

A Pigment of your Imagination
Kenny Do & Ryley Hughes

Design is at the core of Apple’s philosophy & colour is a key component to their success.

PDF

iPay…Too Much!
Gigyasa Sood

More and more, your identity is determined by your phone.

PDF

"What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone."

Steve Jobs, 2007

02

CONSEQUENCE & IMPACT

We are caught in an elastic dialogue between euphoria and consternation which will continue to fuel the development of new technologies.

So there is a fascinating tension between knowing that technology really has changed our lives and wondering whether we’re making the most of it. Maybe we’re just making fools out of ourselves through it. That is the greatest contemporary paranoia.

Chris Baraniuk, The Promise of Technology, 2013

Apple’s Privacy Power Moves
Neisha Maguire

How Apple’s new privacy policy has altered the Ad ecosystem

PDF

Blue Light Dreaming
Jeyda Haydardedeoglu & Amy Wright

Our addiction to our phones is affecting our sleep. What else could it be affecting?

PDF

Up in the Cloud
Grace Murray & Kianna Isbej

The space our data disappears to

PDF

iPhone – Environment Friendly?
Lema Jabarkhil

Through every success there's a consequence

PDF

Handheld? Handhelp!
Adrianna Baran

Reaching the tops of our screens is becoming more difficult. What can we do?

PDF

A Dream or Reality?
Jennifer Nguyen

Augmented reality offers a vast world, but how far into reality can it get?

PDF

iExpire
Michael van Oosten

How Apple’s practices turn an unethical profit

PDF

iExploit Children
Mikaela Bruntsch & Ferdinand Chen

Did you know your phone is made by exploiting Congolese children?

PDF

Apple Accessibility
Adara Khan and Melis Pekenti

Through Apple’s accessibility features, Apple has helped bring change.

PDF

Apple…Mitosis
Catherine Tiatco

Why do Apple’s cameras keep multiplying & continue to capture lifes moments?

PDF

Face to Face
Kirra Salinas and John Delos Santos

Can your look-alike get into your iPhone?

PDF

Shot on iPhone
Noah Loundar

How Apple’s successful #shotoniphone ad campaign shot down the camera industry.

PDF

The Face ID
Theo Bhat and Phoebe Poon

Is the Face ID really secure?

PDF

Facing Concern
Andrew Phan and Zack Middleton

Is face ID safe and reliable?

PDF

iEducation & iBusiness
Ernesto Guntan

The impacts of iPhones for education and business

PDF

Save your Identity
Parmida Zendehdel

What's Apple's interpretation of privacy?

PDF

Apples Gone Rotten
Fletcher Fisara-Fitzpatrick

The Green incentive for a green initiative

PDF

Touching Screens Creatively
William Xu

How the Apple iPhone uses our fingers creatively to achieve efficiency

PDF

Apple’s Photo Technologies
Ben Mosser

How has Apple allowed everyone to become a photographer?

PDF

iPhone’s Hidden Value
Byron McIntosh

What exactly is in your iPhone, and what are the costs of making them?

PDF

iCloud Storage
Yu Fei Sophy Gao

The future or the doom of data storage

PDF